To understand the sweet industry within Bangalore, and create an identity that was different from their key competitors.
We first conducted a dip-stick survey and caught the pulse of the market. Then, we created a brand architecture for Anand which defined the brand essence, the look and feel of the brand. And having decided that the core essence of Anand should be which is associated well with sweets, we created the tagline “Feel Happy". We soon build an identity across categories for the brand, which included media vehicles such as packaging, signage, print ads, website, etc. Ovi's experience working on various food brands like Britannia, Flora, Dalda and Top Raman really contributed towards creating world-class packaging for Anand. Today, in a short span Anand has grown its number of outlets in India and Mauritius.